Porsche use of Google Maps and Photo Search in it’s new Cayenne Test Drive Site

ポルシェの面白い試み。GoogleとPicasaサーチを利用したテスト・ドライブ・サイトだ。 車種を選び出発地と行先を選ぶと地図が表示され車が走り出す。少しすると車体にその街の写真が映り込む。コーナや高速ではスタビリティ・機能の案内やエコドライブの機能が高速走行地図と共に表示される。実に素晴らしいインテグレーションだ。

Porsche’s new Cayenne four wheel is out. More slen­der, more eco­nomic and more pow­er­ful. I have owned 3 cayennes, a 2000 Cayenne S, 2007 Cayenne Turbo and now own a 2009 Cayenne GTS. I love the car. I really also love Porsche in gen­eral, own­ing more than 10 mod­els in the past 30 years and own a 2007 911(997) Turbo MT.

choose your start and end­point of travel

But this arti­cle is not about cars, it is about how Porsche has put Google Maps and Google search to the great­est use I have ever seen in web inte­gra­tion to date. It seems sim­ple enough, but has not been done to this level. It is easy to under­stand, fun and informative.

Porsche’s TO THE POINT in the new Cayenne spe­cial site allows you to :

1. choose a model
2. choose the travel start point
3. choose the travel des­ti­na­tion point

It will show you the fol­low­ing presentation

1. travel route map with trav­el­ing car
2. car body sec­tion with reflec­tion of cur­rent loca­tion pic­tures searched from the inter­net (picasa)
3. inserts show­ing car sta­bil­ity func­tions when the car is dri­ving in curves etc.
4. inserts show­ing power sav­ing func­tions in free­ways etc..

See them all below. I choose a travel route from Tokyo to Osaka.