Our family celebrated my dad’s 74th in Azabu Jyuban tonight. Michelin Guide has become my last choice for finding a dining setting for a special occasion. I have already tried a few establishments since the 1st Issue when they first received their awards. However on second visits, lot of them had turned into tourist traps and “must eat once before you” die joints for the masses. Food and service quality had changed. My EOD5DmkII is still in repair so I used the Canon S90 ultra compact camera.
In Japan, the spread on an outing is huge.. Some can charge 3 times the price and some can do with 1/3 the price for a same quality outing. Places like Casa Vini Italia charges a meger 6400 Yen for a full and wonderful evening out while XXXX can charge 20,000 yen. You might actually get better food at Casa Vini.
So I turned to “KUCHIKOMI”, （口コミ）meaning “WORD OF MOUTH”. Because the nation has high population concentration, and people commute and work in centralized paths, the word of mouth is very important in marketing sucess. Some products sell so well due to word of mouth, that companies actively pursue this method to increase awareness and postpone traditional marketing methods.
そこで今回はクチコミを利用している食べログの本を買った。twitterやジオタグで舌の肥えた人たちのイベントが増え。2008年より2010年はtwitterやfacebook and SNSの普及で食べ物の情報量と意見サンプルが飛躍的に増えたのだ。
With geotagging and word of mouth twittering (along with facebook, blogs, establishment review sites, blogs, foursquare etc..), people began to gather. Twitter and SNS events are popping up everywhere. People began to meet new people online and began to gather. Establishments that offered WiFi with tweeting celebrity owner got a lot of traffic. Most attending people in my events were also prominent bloggers and tweeters, so they get more traffic and so on. I myself did a twitter gathering last night with about 20 people.
So today I bought a book my TABELOG 食べログ, one of Japan’s top eatery review online and book. I purchased the book which had food types and user scoring nicely arranged into sections. I found tonight’s dinner, we decided to go to the 13th ranked GASPARD.
The guidebook was very useful and trustful, as it is ranked by hundreds of people who review them and are very online and trendy spot savvy.
The below is a mix of the 8,400 yen and 12,800 yen dinner set we ordered, chosen from 5 choies of a 6–9 course dinner, so that is close to 40 choices we had.. Enjoy the pictures below.