Why Apple should buy Newsweek from Washington Post and call it not NewsNow but iNews

Newsweek annouced it is sell­ing itself. “Don Gra­ham: We’re Open to Any Good Buyer”. Does Apple ben­e­fit from buy­ing NewsWeek? I think so.

• 1) Qual­i­fied world class staff
• 2) Great con­nec­tions and brand name
• 3) Con­tents

obvi­ously Newsweek

NewsWeek is dying because it could not change and keep up with the new meth­ods of media. If it could have adapted ear­lier, it may have changed, but Time Mag­a­zine had clearly come out ahead, with iPad ver­sions and Steve Jobs on the cover in the dig­i­tal arena. The iPad co launch of Times Mag­a­zine on iPad must have added a lot of clout and sub­scribers to Time Warner.

Apple does not need a media, but it needs good con­tents. Good con­tents are hard to find, and unless you own a method to gather and pub­lish this con­tent, you just have to wait until some­one comes up with it or suf­fer the con­se­quence of a great machine, great OS, great reader and no content.

Apple kills Kin­dle because it does not need to make any money with sell­ing books. iPad and iBook pric­ing caused Ama­zon to loose 25–50% profit on each sale after they low­ered the prices to match Apple. Apple sells a lot of hard­ware helped by con­tent. Google is not sell­ing books too, but seems to lack a clear busi­ness model.

Said to be the next killer busi­ness after Google’s search and adver­tise, the in con­tent adver­tise­ment is going to make both Apple and Google a lot of money, and the com­pany that con­trols this space will be king. I like Rupert Mur­doch’s famous quote I used in my arti­cle ealier : ” Con­tent is not King, it is the Emperor of all things electronic.”

Apple make a smooth run­ning OS, great sim­ple appli­ca­tions and oper­a­tional meth­ods and input appli­ca­tions. It does not make the one big thing that it is great at pre­sent­ing : Con­tent. Steve used to be in the Movie busi­ness, he came to Apple and rushed to get tools ready to make the movies, but he knows now that tools need to be done first, but if no one pro­duces great movies, Steve will have to go back to mak­ing movies.

Judg­ing from the artis­tic sense of Apple and it’s appre­ci­a­tion of min­i­mal­is­tic beauty, I am sure Steve, Phil and oth­ers know exactly what a spe­cific mag­a­zine con­tent should look like; Inno­v­a­tive, New, Dis­rup­tive, Inter­ac­tive and mostly presents the hard­ware func­tion to it’s fullest extent, and gives them hint for newer pre­sen­ta­tion meth­ods, usage habits and hard­ware possibilities.