Newsweek annouced it is selling itself. “Don Graham: We’re Open to Any Good Buyer”. Does Apple benefit from buying NewsWeek? I think so.
- 1) Qualified world class staff
- 2) Great connections and brand name
- 3) Contents
NewsWeek is dying because it could not change and keep up with the new methods of media. If it could have adapted earlier, it may have changed, but Time Magazine had clearly come out ahead, with iPad versions and Steve Jobs on the cover in the digital arena. The iPad co launch of Times Magazine on iPad must have added a lot of clout and subscribers to Time Warner.
Apple does not need a media, but it needs good contents. Good contents are hard to find, and unless you own a method to gather and publish this content, you just have to wait until someone comes up with it or suffer the consequence of a great machine, great OS, great reader and no content.
Apple kills Kindle because it does not need to make any money with selling books. iPad and iBook pricing caused Amazon to loose 25–50% profit on each sale after they lowered the prices to match Apple. Apple sells a lot of hardware helped by content. Google is not selling books too, but seems to lack a clear business model.
Said to be the next killer business after Google’s search and advertise, the in content advertisement is going to make both Apple and Google a lot of money, and the company that controls this space will be king. I like Rupert Murdoch’s famous quote I used in my article ealier : ” Content is not King, it is the Emperor of all things electronic.”
Apple make a smooth running OS, great simple applications and operational methods and input applications. It does not make the one big thing that it is great at presenting : Content. Steve used to be in the Movie business, he came to Apple and rushed to get tools ready to make the movies, but he knows now that tools need to be done first, but if no one produces great movies, Steve will have to go back to making movies.
Judging from the artistic sense of Apple and it’s appreciation of minimalistic beauty, I am sure Steve, Phil and others know exactly what a specific magazine content should look like; Innovative, New, Disruptive, Interactive and mostly presents the hardware function to it’s fullest extent, and gives them hint for newer presentation methods, usage habits and hardware possibilities.